Friday, April 22, 2016

Top real estate trends and marketing ideas by Darwin Horan

Mr. Darwin Horan Say Nearly everywhere you turn, you hear news of the rebounding housing market. Not only is it bouncing back, but it’s also making a huge comeback with new owners and investors getting into the market.

There are several factors that have played a role in this resurgence, each of which will contribute to the way real estate agents market to the public. Here are the top 10 real estate trends you can expect to see in 2016
1. Pushing great deals.

According to darwin horan with more quality inventory available, 2016 will continue to be a buyer’s market. This means that agents will be getting creative with how they pitch the best deals.

2. Attracting younger buyers.

Say what you will about the younger generation, but they’re proving to be more financially savvy than previously anticipated. According to a report from, “Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all baby boomers combined.”

3. Doubling down on brokers.

Darwin Horan say many agencies are adding mortgage brokers to their in-house teams. Why? Because rates are trending to stay low throughout the coming year. “Interest rates are going to stay low because of geopolitical unrest, and that will keep inflation in check, along with lower oil prices.

4. Creative gifting.

Want a key real estate marketing tip? Post-sale interaction with the new homeowners will be critical in securing referrals and second-home purchases in the future. With many agents sticking with traditional gifts, such as baskets, magnets and calendars, the best agents will venture onto new creative items.